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Эмили в Париже: Эмили и De L'Heure

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Эмили питчит новые маркетинговые идеи парфюмерному дому De L'Heure.

▸ Подробности сюжета

Emily is an American who has just moved to Paris.

Emily works for an American company (Gilbert Group) that just bought a French marketing company (Savoir).

Emily is in Paris to advise the people at Savoir.

Sylvie is the manager of Savoir.

Antoine is the owner of a perfume company called De L'Heure.

Savoir делает маркетинг для De L'Heure. Загрузка опроса… (function(){ const wrap = document.currentScript.previousElementSibling; const pollId = wrap.getAttribute('data-poll-id'); const api = wrap.getAttribute('data-api'); function percent(n, total){ if (!total) return 0; return Math.round((n / total) * 100); } function renderResults(data){ const res = wrap.querySelector('.lie-poll-results'); const total = data.total_votes || 0; res.innerHTML = ''; data.options.forEach(o => { const p = percent(o.votes, total); const row = document.createElement('div'); row.className = 'lie-poll-result-row'; row.innerHTML = `

${o.text ?? ''}
${p}%
`; res.appendChild(row); }); const foot = wrap.querySelector('.lie-poll-foot'); foot.textContent = ''; wrap.querySelector('.lie-poll-form').style.display = 'none'; res.style.display = 'block'; } function renderForm(data){ const form = wrap.querySelector('.lie-poll-form'); form.innerHTML = ''; form.style.display = 'block'; const q = wrap.querySelector('.lie-poll-question'); q.textContent = data.poll.question; data.options.forEach(o => { const id = 'opt-' + o.id + '-' + pollId; const item = document.createElement('div'); item.className = 'lie-poll-option'; item.innerHTML = ` `; form.appendChild(item); }); const btn = document.createElement('button'); btn.type = 'submit'; btn.className = 'lie-poll-submit'; btn.textContent = 'Vote'; form.appendChild(btn); form.onsubmit = async (e) => { e.preventDefault(); const fd = new FormData(form); const opt = fd.get('option_id'); if (!opt) return; const payload = new URLSearchParams(); payload.set('action', 'vote'); payload.set('poll_id', pollId); payload.set('option_id', opt); payload.set('csrf', data.poll.csrf); btn.disabled = true; try { const resp = await fetch(api, { method: 'POST', headers: {'X-Requested-With': 'fetch'}, body: payload }); const j = await resp.json(); if (!j.ok) { alert(j.error || 'Vote failed'); btn.disabled = false; return; } // After vote, fetch full dataset to show texts + totals await loadPoll(true); } catch (err) { alert('Network error'); btn.disabled = false; } }; } async function loadPoll(showResultsAfterVote=false){ const q = new URLSearchParams({action:'get', poll_id: pollId}); const resp = await fetch(api + '?' + q.toString(), {headers:{'X-Requested-With':'fetch'}}); const data = await resp.json(); if (!data.ok) { wrap.querySelector('.lie-poll-question').textContent = 'Poll unavailable.'; return; } if (data.your_vote || showResultsAfterVote) { // show results wrap.querySelector('.lie-poll-question').textContent = data.poll.question; renderResults(data); } else { renderForm(data); } } loadPoll(); })(); .lie-poll { border:1px solid #ddd; border-radius:12px; padding:12px; margin:16px 0; font-family:system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif; } .lie-poll-question { font-weight:600; margin-bottom:8px; } .lie-poll-option { margin:8px 0; } .lie-poll-submit { margin-top:8px; padding:6px 12px; border-radius:8px; border:1px solid #ccc; cursor:pointer; } .lie-poll-results { margin-top:8px; } .lie-poll-result-row { display:grid; grid-template-columns: 1fr 2fr auto; gap:8px; align-items:center; margin:6px 0; } .lie-poll-bar { background:#eee; height:10px; border-radius:6px; overflow:hidden; } .lie-poll-bar span { display:block; height:100%; background:#7da7f9; } .lie-poll-count { font-size:12px; } .lie-poll-foot { margin-top:8px; font-size:12px; opacity:0.8; }

Для дополнительного контекста посмотрите предыдущее видео: #9. Sexy or Sexist

👥 Персонажи
📜 Сценарий
📖 Слова
✏️ Задания
💬 Обсуждение
🏆 Результат

Видео можно пересматривать в любой момент, даже во время заданий. Прогресс сохранится — продолжите с того же места.

Эмили
Эмили
Антуан
Антуан
Сильви
Сильви
Жюльен
Жюльен
sexist
сексистский
make up their own minds
решать самостоятельно
a poll
опрос
a campaign
кампания
controversial
спорный, неоднозначный
appreciate
ценить
a client walks
клиент уходит
blame
винить
interrupt
перебивать
signature
фирменный
fragrance
аромат, духи
cutting-edge
передовой, новейший
a mutual friend
общий друг
preliminarily
предварительно
make sense
иметь смысл

Нажмите на слово — покажем перевод.

Emily

Okay, that doesn't make sense.

ˌoʊˈkeɪ, ðət ˈdəzənt meɪk sɛns.

Julien

It's a perfume commercial. It's not supposed to make sense.

ɪts ə pərfˈjum kəˈmərʃəl. ɪts nɑt səˈpoʊzd tɪ meɪk sɛns.

Advert

De L'Heure. A dream of beauty.

də l'heure. ə drim əv ˈbjuti.

Antoine

So, what do we think? Sexy or sexist?

soʊ, wət du wi θɪŋk? ˈsɛksi ər ˈsɛksɪst?

Luc

Definitely sexy.

ˈdɛfənətli ˈsɛksi.

Antoine

I'm asking Emily.

əm ˈæskɪŋ ˈɛmɪli.

Emily

It... it doesn't matter what I think. It matters what your customer thinks. So why not let them make up their own minds? Put the commercial on

ɪt... ɪt ˈdəzənt ˈmætər wət aɪ θɪŋk. ɪt ˈmætərz wət jʊr ˈkəstəmər θɪŋks. soʊ waɪ nɑt lɛt ðɛm meɪk əp ðɛr oʊn maɪndz? pʊt ðə kəˈmərʃəl ɔn

Twitter with a poll

"Sexy or sexist?" Get a conversation going. Let the world decide, and make it part of your campaign.

"ˈsɛksi ər ˈsɛksɪst?" gɪt ə ˌkɑnvərˈseɪʃən goʊɪŋ. lɛt ðə wərld ˌdɪˈsaɪd, ənd meɪk ɪt pɑrt əv jʊr kæmˈpeɪn.

Antoine

"Sexy or sexist?" Or maybe both. It's a little controversial. I like it.

"ˈsɛksi ər ˈsɛksɪst?" ər ˈmeɪbi boʊθ. ɪts ə ˈlɪtəl ˌkɑntrəˈvərʃəl. aɪ laɪk ɪt.

Sylvie

Well, finally, Emily, a reason to smile.

wɛl, ˈfaɪnəli, ˈɛmɪli, ə ˈrizən tɪ smaɪl.

Julien

Oh, they're beautiful. Thank you.

oʊ, ðɛr ˈbjutəfəl. θæŋk ju.

Emily

Who's she in there with?

huz ʃi ɪn ðɛr wɪθ?

Julien

Antoine.

ɑntˈwɑn.

Emily

(It) Sounds like they're fighting.

(ɪt) saʊnz laɪk ðɛr ˈfaɪtɪŋ.

Julien

You're a genius.

jʊr ə ˈʤinjəs.

Emily

What are they saying?

wət ər ðeɪ seɪɪŋ?

Julien

Basically, she says that he doesn't appreciate her, and now he's threatening to meet with other agencies.

ˈbeɪsɪkli, ʃi sɪz ðət hi ˈdəzənt əˈpriʃiˌeɪt hər, ənd naʊ hiz θˈrɛtənɪŋ tɪ mit wɪθ ˈəðər ˈeɪʤənsiz.

Emily

Oh, God. I have to do something.

oʊ, gɑd. aɪ hæv tɪ du ˈsəmθɪŋ.

Julien

Uh-uh. No, no, the last thing she needs is you riding in on his perfume bottle.

uh-uh. noʊ, noʊ, ðə læst θɪŋ ʃi nidz ɪz ju ˈraɪdɪŋ ɪn ɔn hɪz pərfˈjum ˈbɑtəl.

Emily

Okay, well, if a client walks right after I got there, there's only one person to blame.

ˌoʊˈkeɪ, wɛl, ɪf ə klaɪənt wɔks raɪt ˈæftər aɪ gɑt ðɛr, ðɛrz ˈoʊnli wən ˈpərsən tɪ bleɪm.

Sylvie

Non!

nɑn!

Emily

I hope I'm not interrupting.

aɪ hoʊp əm nɑt ˌɪntərˈəptɪŋ.

Sylvie

Of course you are!

əv kɔrs ju ər!

Antoine

The American in Paris. Come on in!

ðə əˈmɛrɪkən ɪn ˈpɛrɪs. kəm ɔn ɪn!

Emily

I just wanted to tell you that I'm supposed to see Randy Zimmer tonight.

aɪ ʤɪst ˈwɔntɪd tɪ tɛl ju ðət əm səˈpoʊzd tɪ si ˈrændi ˈzɪmər təˈnaɪt.

Sylvie

Who?

hu?

Emily

From the hotel group. Your idea! You know, um, to have Antoine's company create a signature fragrance for their hotels. It could be really

frəm ðə hoʊˈtɛl grup. jʊr aɪˈdiə! ju noʊ, əm, tɪ hæv antoine's ˈkəmpəˌni kriˈeɪt ə ˈsɪgnəʧər ˈfreɪgrəns fər ðɛr hoʊˈtɛlz. ɪt kʊd bi ˈrɪli

big for Maison Lavaux.

bɪg fər ˈmeɪzən lavaux.

Antoine

Why didn't you tell me this?

waɪ ˈdɪdənt ju tɛl mi ðɪs?

Sylvie

Because we weren't prepared to mention it yet.

bɪˈkəz wi wərənt priˈpɛrd tɪ ˈmɛnʃən ɪt jɛt.

Emily

It's really cutting-edge. Very new. Exciting. It was a great idea, Sylvie.

ɪts ˈrɪli ˈkətɪˌŋɛʤ. ˈvɛri nu. ɪkˈsaɪtɪŋ. ɪt wɑz ə greɪt aɪˈdiə, ˈsɪlvi.

Antoine

How do you know Zimmer?

haʊ du ju noʊ ˈzɪmər?

Sylvie

Emily?

ˈɛmɪli?

Emily

Uh, our mutual friend in Paris.

ə, ɑr mˈjuʧuəl frɛnd ɪn ˈpɛrɪs.

Sylvie

Right.

raɪt.

Emily

Yeah. Anyway, I just wanted to let you know that they loved it. Preliminarily, I mean. So, wish me luck.

jæ. ˈɛniˌweɪ, aɪ ʤɪst ˈwɔntɪd tɪ lɛt ju noʊ ðət ðeɪ ləvd ɪt. prɪˌlɪməˈnɛrɪli, aɪ min. soʊ, wɪʃ mi lək.

Antoine

I don't think I have to.

aɪ doʊnt θɪŋk aɪ hæv tɪ.

Emily

Oh! These are for you. Happy Tuesday.

oʊ! ðiz ər fər ju. ˈhæpi ˈtuzˌdeɪ.

Sylvie

Mm-hmm.

mm-hmm.

Emily

Bye.

baɪ.

Antoine

Smart girl.

smɑrt gərl.

Включите фразу из сцены, повторите её вслух, затем сверьтесь с текстом.

Фраза 1

It's a perfume commercial. It's not supposed to make sense.

Фраза 2

De L'Heure. A dream of beauty.

Фраза 3

It doesn't matter what I think. It matters what your customer thinks.

Фраза 4

Put the commercial on Twitter with a poll: "Sexy or sexist?"

Фраза 5

What are they saying?

Фраза 6

And now, he's threatening to meet with other agencies.

Фраза 7

I have to do something.

Фраза 8

There's only one person to blame.

Фраза 9

I just wanted to tell you that I'm supposed to see Randy Zimmer tonight.

Фраза 10

You know, to have Antoine's company create a signature fragrance for their hotels.

Фраза 11

It could be really big for Maison Lavaux.

Фраза 12

It's really cutting-edge. Very new.

Фраза 13

Anyway, I just wanted to let you know that they loved it, preliminarily.

Фраза 14

Oh, um, these are for you. Happy Tuesday.

  1. Do you like Emily's idea of using an online poll? Why or why not?
  2. When your coworkers (or friends) argue, do you try to mediate, or do you try to stay out of it? Why?
  3. What do you think is the best way to advertise perfume? What about cosmetics?
  4. What is your favorite commercial or advertisement? Why do you like it?
  5. Why do you think Antoine is so focused on or concerned with Emily's opinion?
  6. Why does Emily enter Sylvie's office? Why does Emily believe that she must get involved in Sylvie and Antoine's argument? Do you agree with her decision?
  7. Can you think of any memorable cosmetics or perfume advertisments? What made them memorable to you?

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