Эмили в Париже: Злой Жюльен

For Rimowa, which is such an iconic brand, we wanted to create a playful campaign while showcasing the line's fresh but classic styling. Our tagline? "Keep your baggage to yourself."

fər rimowa, wɪʧ ɪz səʧ ən ˌaɪˈkɑnɪk brænd, wi ˈwɔntɪd tɪ kriˈeɪt ə ˈpleɪfəl kæmˈpeɪn waɪl ˈʃoʊkeɪsɪŋ ðə laɪnz frɛʃ bət ˈklæsɪk ˈstaɪlɪŋ. ɑr ˈtæˌglaɪn? "kip jʊr ˈbægɪʤ tɪ ˈjɔrsɛlf."

Take notes, Emily.

teɪk noʊts, ˈɛmɪli.

We want to lean into the idea of luggage as personal and intimate. And, of course, Rimowa is built securely enough to carry your secrets safely.

wi wɔnt tɪ lin ˈɪntu ðə aɪˈdiə əv ˈləgɪʤ ɛz ˈpərsɪnəl ənd ˈɪnɪmət. ənd, əv kɔrs, rimowa ɪz bɪlt sɪˈkjʊrli ɪˈnəf tɪ ˈkɛri jʊr ˈsikrɪts ˈseɪfli.

The things people pack in their luggage, I'm sure you can imagine. It's also a metaphor for our personal baggage.

ðə θɪŋz ˈpipəl pæk ɪn ðɛr ˈləgɪʤ, əm ʃʊr ju kən ˌɪˈmæʤən. ɪts ˈɔlsoʊ ə ˈmɛtəfɔr fər ɑr ˈpərsɪnəl ˈbægɪʤ.

Yes. We understand.

jɛs. wi ˌəndərˈstænd.

We were hoping to do something a little noisier. Like what you did with Pierre Cadault.

wi wər ˈhoʊpɪŋ tɪ du ˈsəmθɪŋ ə ˈlɪtəl ˈnɔɪziər. laɪk wət ju dɪd wɪθ piɛr cadault.

Maybe we can do a collab with Pierre. Uh, a ringarde piece of luggage. Something really tacky.

ˈmeɪbi wi kən du ə collab wɪθ piɛr. ə, ə ringarde pis əv ˈləgɪʤ. ˈsəmθɪŋ ˈrɪli ˈtæki.

That would be amusing.

ðət wʊd bi əmˈjuzɪŋ.

What do you think? A collab with Pierre and Rimowa. I think it's a win-win.

wət du ju θɪŋk? ə collab wɪθ piɛr ənd rimowa. aɪ θɪŋk ɪts ə ˌwɪnˈwɪn.

I'll talk to Pierre about it. Collabs are his thing now, thanks to you.

aɪl tɔk tɪ piɛr əˈbaʊt ɪt. collabs ər hɪz θɪŋ naʊ, θæŋks tɪ ju.

What do you think about his face covering a gigantic suitcase?

wət du ju θɪŋk əˈbaʊt hɪz feɪs ˈkəvərɪŋ ə ʤaɪˈgænɪk ˈsutˌkeɪs?

You certainly know how to play into his ego, don't you?

ju ˈsərtənli noʊ haʊ tɪ pleɪ ˈɪntu hɪz ˈigoʊ, doʊnt ju?

See you tomorrow.

si ju təˈmɑˌroʊ.

Can't wait.

kænt weɪt.

I just spoke to Mathieu. He's going to ask Pierre about the collab with Rimowa. Fingers crossed.

aɪ ʤɪst spoʊk tɪ ˈmæθju. hiz goʊɪŋ tɪ æsk piɛr əˈbaʊt ðə collab wɪθ rimowa. ˈfɪŋgərz krɔst.

I didn't ask for your help, Emily. It's my account.

aɪ ˈdɪdənt æsk fər jʊr hɛlp, ˈɛmɪli. ɪts maɪ əˈkaʊnt.

I know. And you'll get the credit.

aɪ noʊ. ənd jul gɪt ðə ˈkrɛdɪt.

Bonjour.

bənˈʒʊr.

Emily!

ˈɛmɪli!

Oh, my...

oʊ, maɪ...

After all the support I have shown you. Now you come in here and steal the one account I have?

ˈæftər ɔl ðə səˈpɔrt aɪ hæv ʃoʊn ju. naʊ ju kəm ɪn hir ənd stil ðə wən əˈkaʊnt aɪ hæv?

Julien, it's still your account.

ˈʤuliən, ɪts stɪl jʊr əˈkaʊnt.

Then why was the suitcase delivered to you? That's it. From now, we are competitors. Not friends.

ðɛn waɪ wɑz ðə ˈsutˌkeɪs dɪˈlɪvərd tɪ ju? ðæts ɪt. frəm naʊ, wi ər kəmˈpɛtɪtərz. nɑt frɛndz.